VIA Empresa in English

   
The digital media ecosystem in Spain | iStock
VIA Empresa in English

Digital media ecosystems and the youth market segment: a national perspective

Given the oligopolistic structure of the audiovisual market and taking into account that teenagers represent an important segment as consumers, what should be done in order to increase audiovisual media market competition and protect a highly vulnerable group?

Per professor and director of Accredited Programs at ESIC Barcelona Business School