14
de Setembre
de
2016
Act.
14
de Setembre
de
2016
Onebox could be the company behind the purchase of tickets from Atrápalo, Ticketmaster or even the FC Barcelona website. This Barcelona startup began in 2010 to develop and market software that brings together all the sales points on a single platform.
At the head of the project is Carlos Galí, a former employee of Servicaixa, the popular ticket sales service. While there, he saw a significant gap in the market: "An event organiser hands everything over to the sales outlet, in other words, they put all the information about an event into the hands of a third party and let this third party carry out the sale, which is the first thing on the profit and loss statement. But why does it have to be like that?" Apart from that, Galí insists that there are companies like El Corte Inglés or the now defunct Servicaixa for which ticket sales is not their main activity, which could mean that they do not dedicate the necessary effort to it.
The CEO also detected a problem in the optimisation of sales channels. To be present on the various platforms, an organiser had to distribute the tickets available between the different outlets and pass seats from one to the other as tickets were sold. And that, he says, "is inefficient for the operation and obtaining of detailed information about the sales process in each place."
Now, on Onebox, there are various channels available. When an organiser includes an event, all they have to do is choose where they want to sell the tickets and then manage the procedure through the startup, not separately for each of the channels.
Reflecting flight sales
The passenger transport industry is his example. "You buy a plane ticket and that's it, it is the company it comes from that takes care of everything," says Galí, who mentions the leading company Amadeus, which developed the software used by all the airlines to communicate and distribute the capacity and availability of seats.
The cofounder recognises that they are not the only company in the market, but he points out that they are "the primary system of the global distribution of ticket sales." They achieved this thanks to sharing out the resources of each client so that each new channel and organiser that joins the platform is available for future events. "Sharing it out makes the growth exponential because each new resource generates more resources and sales," he says. "It is an ecosystem that facilitates the work of the organiser, who is the one selling the tickets; we just ensure that the sales channels are connected."
Top level clients
"We are lucky to have a business model based on high level clients that sell lots of tickets. Those we sign up this year, lead the way for the next ones," says Galí. Among those that use Onebox is the BARTS concert hall, Grup Balaña, Circuit de Catalunya and first division football clubs like Barça, Espanyol, Atlético de Madrid and València, among others.
Onebox looks for clients with large volumes of tickets, which Galí says allows them greater recurrence, and football is one of the best sports for this. "Basketball, on the other hand, has a lot of season ticket holders," he says by way of comparison. "Once you have your season ticket, you no longer buy tickets."
Eyes on the US
Galí is the founder-partner, but there are seven other private partners who support the project. Since operations began six years ago, they have grown at a good pace. In 2015 the turnover was just under 3 million euros from sales in Spain with offices in Barcelona and Madrid, and with 4.5 million tickets sold, some 41% more than the previous year.
For 2016, the forecast is 4 million euros and 6 million tickets with the expansion of the business to Costa Rica and an expansion in the near future to the United States, where they have a small office to study the market. "If there is one thing they are good at there it is developing technology," he says about growing in North America. "We can use the same business model there as here, which consists of reaching agreements directly with organisers, or we can launch software and join a partner to create a new concept."
The company rejects "very expansive growth," which Galí considers to be the difference with other startups: "Our model is more about progressing step by step, but in a solid way to avoid what we have built falling to pieces."
At the head of the project is Carlos Galí, a former employee of Servicaixa, the popular ticket sales service. While there, he saw a significant gap in the market: "An event organiser hands everything over to the sales outlet, in other words, they put all the information about an event into the hands of a third party and let this third party carry out the sale, which is the first thing on the profit and loss statement. But why does it have to be like that?" Apart from that, Galí insists that there are companies like El Corte Inglés or the now defunct Servicaixa for which ticket sales is not their main activity, which could mean that they do not dedicate the necessary effort to it.
The CEO also detected a problem in the optimisation of sales channels. To be present on the various platforms, an organiser had to distribute the tickets available between the different outlets and pass seats from one to the other as tickets were sold. And that, he says, "is inefficient for the operation and obtaining of detailed information about the sales process in each place."
Now, on Onebox, there are various channels available. When an organiser includes an event, all they have to do is choose where they want to sell the tickets and then manage the procedure through the startup, not separately for each of the channels.
Reflecting flight sales
The passenger transport industry is his example. "You buy a plane ticket and that's it, it is the company it comes from that takes care of everything," says Galí, who mentions the leading company Amadeus, which developed the software used by all the airlines to communicate and distribute the capacity and availability of seats.
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| The Onebox team wants to improve the effectiveness of ticket selling services. Ceded |
The cofounder recognises that they are not the only company in the market, but he points out that they are "the primary system of the global distribution of ticket sales." They achieved this thanks to sharing out the resources of each client so that each new channel and organiser that joins the platform is available for future events. "Sharing it out makes the growth exponential because each new resource generates more resources and sales," he says. "It is an ecosystem that facilitates the work of the organiser, who is the one selling the tickets; we just ensure that the sales channels are connected."
Top level clients
"We are lucky to have a business model based on high level clients that sell lots of tickets. Those we sign up this year, lead the way for the next ones," says Galí. Among those that use Onebox is the BARTS concert hall, Grup Balaña, Circuit de Catalunya and first division football clubs like Barça, Espanyol, Atlético de Madrid and València, among others.
Onebox looks for clients with large volumes of tickets, which Galí says allows them greater recurrence, and football is one of the best sports for this. "Basketball, on the other hand, has a lot of season ticket holders," he says by way of comparison. "Once you have your season ticket, you no longer buy tickets."
Eyes on the US
Galí is the founder-partner, but there are seven other private partners who support the project. Since operations began six years ago, they have grown at a good pace. In 2015 the turnover was just under 3 million euros from sales in Spain with offices in Barcelona and Madrid, and with 4.5 million tickets sold, some 41% more than the previous year.
For 2016, the forecast is 4 million euros and 6 million tickets with the expansion of the business to Costa Rica and an expansion in the near future to the United States, where they have a small office to study the market. "If there is one thing they are good at there it is developing technology," he says about growing in North America. "We can use the same business model there as here, which consists of reaching agreements directly with organisers, or we can launch software and join a partner to create a new concept."
The company rejects "very expansive growth," which Galí considers to be the difference with other startups: "Our model is more about progressing step by step, but in a solid way to avoid what we have built falling to pieces."